The Power of Blogging

If you’re looking for a surefire way to boost your online business presence and offer more value to visitors, you should consider the power of blogging. There are so many advantages to blogging, it’s hard to know where to begin, but let’s look at some of the stand-outs.

Blogging boosts your Search Engine Ranking

First up, writing fresh content and posting it regularly is a fantastic way to include those all-important keywords that will boost your SEO rankings online. To grow your traffic organically (ie without paid advertising) you need to ensure your site shows up as often as possible in keyword search results. Keywords are the most popular words or phrases that visitors type into their search engine while looking for your type of product or services. Try it yourself for your own business, see what comes up and then try to incorporate some of those words in your blog content. Use both short and long-tailed keywords (extensions of your main keyword) in your articles, provide fresh, original content and then watch the power of blogging push your organic growth.

Reach Your Customers through Regular Blogging

Another great reason to blog is the immediate connection it gives you with your readers. In the increasingly impersonal world of online retailing, being able to put a personality to a brand helps build a sense of trust and familiarity with your customers. Regular blogging and also helps build your reputation as an expert in your field. Use your blog to discuss changes in your business, new products or innovations in the industry, as well as to encourage readers to comment and interact with you online.

Always remember to include engaging images in your blog posts to capture the imagination of potential clients. Present your products and services visually in a way that illuminates your business’ unique culture. If you are looking for quality stock photos, you’ll find some inspiration on our blog post ‘Captivating Content: The 10 Best Free Stock Image Sites.

Gain Insight into Your Customer Demographics

Want some insight into who your customers are? Tracking your
blog analytics can show you the most popular topics and links that you’ve posted, the location of your site visitors and their most active times. Learn from your successes – if a particular topic seems to resonate with your audience, build on it in future blog posts. Let the power of blogging help you understand what your audience wants from your business, and from you.

There are so many more great reasons to blog. Draw some inspiration from the ‘every day’ of your business and help potential customers see you shine, online.

If you’d like some help getting started with a blog for your existing website, our qualified writers would love to create original SEO-driven content, just for you.

Contact Us for a quote or more information.


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