Converting an old website to WordPress

Over the years, there have been plenty of website platforms that, though once were the latest and greatest, now leave site owners in the dark. A customized WordPress theme may be the answer.

You may suffer from lagging technical support, broken features or an out-dated layout. This is common for websites created using older page-builder style platforms, with set templates and limited customization.

Do you have a secure, mobile-friendly website?

Your business may have outgrown the website you once pulled together yourself. You may need more functionality or the ability to self-update content. Would you like to download useful plugins or get more visibility on your site analytics?

Perhaps a developer created a custom website for you using an older Joomla (or similar) platform? Although you still love the layout, you’re finding security problems as spammers and hackers make their way through outdated code.

All is not lost.

Convert your old website to a customized WordPress theme

Rebuilding your old website into a modern, customized WordPress theme offers you a host of advantages well worth considering. As the most popular, versatile and supported platform for websites, WordPress has big advantages. You can increase the usability of your site with an endless array of plug-ins for customer interaction, e-commerce, galleries, pop-up forms, menus, security and more.

You can also easily access the backend of your site to add new content, pages and interactive features at any time, from anywhere. No costly developer required.

Want to increase your audience reach? Converting your website to WordPress is also a great opportunity to revisit your content to make sure you are Search Engine Optimized and mobile-friendly.

Is it time for an online facelift?

Keep your existing layout, content & features.

If you’re thinking of upgrading your old website to a new mobile-friendly WordPress theme or converting your existing website into the WordPress framework, the good news is, it’s not as difficult as you think. You don’t need to reinvent the wheel.

The right developer can take what you have already built and reframe the website within a customized WordPress theme, so your layout stays the same. They then transfer your content across for you in no time at all. This will provide a more secure, more user-friendly website for your business. Your new, customized WordPress theme website could be online within a week, with no interruption to your business.

Your business is constantly changing to keep ahead – so should your website.

It’s quicker and more affordable than you think.

Content Cloud regularly works with our in-house developers, to reframe and convert existing websites into customized WordPress themes. We can help you with the build, content creation, SEO and plugin integration. It’s a simple, complete package, with a fast turnaround time-frame.

If you’d like more information about converting your existing site to a WordPress theme, please Contact Us at any time.

 

Captivating Content: The 10 Best Free Stock Image Sites

A picture may not always say a thousand words, (sorry bloggers, you still have to write!) but an eye-catching image can certainly go a long way toward enticing your audience. Let’s take a closer look at the best free stock image sites on the market.

Blogging with enticing and provocative images is a fantastic way to boost your SEO and client engagement (read our article on blogging here). In your arsenal of marketing tools, images are a major player, so it’s important to use the best resources you can find. You’ll find plenty of inspiration here.

Boost your Google ranking with images

Don’t forget to keyword your image and add alternative text behind the scenes to boost your SEO efforts. If your image requires attribution, go to the trouble of finding the artists own website for a second link. Remember, cross-linking to other sites not only gives them the credit they deserve, but it also gives your own page an SEO boost.

Before you search for the perfect free image for your new blog post, let’s have a quick look at the legalities around the use of stock images.

What does “No Copyright” really mean?

When dealing with free stock images, it’s important to understand the rules of use. The Creative Commons Public Domain is a collection of work that has been dedicated to public use. If there is a “No Copyright” statement on the image, it means the original creator has waived all his or her rights on the work, to the extent allowed by law. You can, therefore, use, modify, distribute the work without their permission, including for commercial use.

It goes without saying of course, that the image creator is not liable for and does not endorse any work in which you use it.

Support the photographers and artists

You may still need to attribute the creator when you use their work – this will be specified on the image itself (always check). But the good news is that you have access to a spectacular database of resources to make your website content and blog posts, shine.

Keep in mind that not all of the images on the sites may be free. Most stock image sites make their money by listing paid images too (by displaying advertisements to a third-party image supplier). They then receive affiliate income from the source referral or by showcasing the photographer’s other (paid) images that may suit your purposes better. On some sites, in lieu of a backlink, you may also be offered the choice of following the artist on a social media channel or donating to their work instead. Consider at least one of these options when you can. After all, these sites are built upon the creativity and generosity of the artists.

Let’s have a look at where you can find the best.

The top sites for free stock images

Pixabay

One of the most popular stock image and video sites you’ll find, Pixabay boasts over 1.6 million images, donated by a massive community of artists. All images have no attribution required, even for commercial purposes. Explore videos, photos, illustrations and vectors to your heart’s content. Have your mind blown by some incredible CG and wilderness shots. If you’re working with video in particular, start right here.

Pexels

You’ll find both images and videos by immensely talented photographers here. If you can’t find what you’re looking for, you’re simply not looking! You can search the massive database by keywords and top photographers, and choose to share their work, follow their Instagram account or donate. With a growing database of thousands, the world is, literally, at your fingertips.

Styled Stock

Feminine Stock Photography for the woman entrepreneur. This site has a beautiful collection of clean, crisp and vibrant images that will appeal to business owners and bloggers with a dominantly female audience. With lots of white space, stylish layouts and object-oriented photography, this site is seriously worth checking out. An impressive array of business, nature and lifestyle images will jump out at you. These images have a wonderfully tranquil, modern tone. Not to be missed.

FreeStocks

Vibrant landscape, food and portraits will leap out at you when you visit this boutique collection. You’ll find rich colours and seasonal images for your blog as well as some stylish background textures. FreeStocks is well worth having a look through if you’re after something a little bit different.

StockSnap.io

You’ll find thousands of stunning, high-quality images here, which are completely free of copyright restrictions. No attribution is necessary. You can search by category or trending image with hundreds of new images added daily. This is a one-stop-extravaganza of enticing photos to suit every need.

Rawpixel

Rawpixel offers a huge database of photos, vectors, photoshop images, and illustrations. There is a separate Public Domain category with some amazing space images from NASA. As a bonus for graphic designers, you’ll also find Design Resources including mockups, icons and design sets, all for use on commercial projects, for free, with no attribution required.

StockVault

Thousands of stock photos, graphics, illustrations and vectors have been donated by talented artists to create this huge collection of copyright free images. StockVault also has an impressive category listing of textures for backgrounds and wallpapers (think plastic, wood, liquid, metallic etc) as well as all the usual categories you’re after. As a bonus extra, you can also download logos, ClipArt, photoshop brushes and web templates.

Unsplash

Unsplash includes wallpapers, textures and patterns as well as over half a million stunning images. These are sorted by category, including experimental and unusual photography techniques for when you’re feeling creative. You’ll find images from Nasa, Trello, Apple and InVision. Unsplash images have been used for marketing top-name companies.

FoodiesFeed

Search over one thousand photos of delectable dishes, ingredients, grains, fruit and drinks. This resource is utter perfection for anyone in the hospitality industry or writing a foodies blog. Just looking at this collection makes you hungry. Interesting and ethnic dishes, as well as raw plates, coffees and lifestyle shots, are offered. The images have superb focus, bright colours and best of all, a royalty-free license. Yum!

Burst

Shopify have developed this huge database of images based upon the trending products of their online stores. It is primarily for use by their shop-owners, but also available for general public use. (They’ve also got some great free info about sizing images for ads, covers, videos and posts on Facebook for marketing purposes). There are over thirty collections to choose from (including cinemagraphs). Burst has pretty much everything a small business could need.

 

Photo by Markus Spiske temporausch.com from Pexels

The Power of Blogging

If you’re looking for a surefire way to boost your online business presence and offer more value to visitors, you should consider the power of blogging. There are so many advantages to blogging, it’s hard to know where to begin, but let’s look at some of the stand-outs.

Blogging boosts your Search Engine Ranking

First up, writing fresh content and posting it regularly is a fantastic way to include those all-important keywords that will boost your SEO rankings online. To grow your traffic organically (ie without paid advertising) you need to ensure your site shows up as often as possible in keyword search results. Keywords are the most popular words or phrases that visitors type into their search engine while looking for your type of product or services. Try it yourself for your own business, see what comes up and then try to incorporate some of those words in your blog content. Use both short and long-tailed keywords (extensions of your main keyword) in your articles, provide fresh, original content and then watch the power of blogging push your organic growth.

Reach Your Customers through Regular Blogging

Another great reason to blog is the immediate connection it gives you with your readers. In the increasingly impersonal world of online retailing, being able to put a personality to a brand helps build a sense of trust and familiarity with your customers. Regular blogging and also helps build your reputation as an expert in your field. Use your blog to discuss changes in your business, new products or innovations in the industry, as well as to encourage readers to comment and interact with you online.

Always remember to include engaging images in your blog posts to capture the imagination of potential clients. Present your products and services visually in a way that illuminates your business’ unique culture. If you are looking for quality stock photos, you’ll find some inspiration on our blog post ‘Captivating Content: The 10 Best Free Stock Image Sites.

Gain Insight into Your Customer Demographics

Want some insight into who your customers are? Tracking your
blog analytics can show you the most popular topics and links that you’ve posted, the location of your site visitors and their most active times. Learn from your successes – if a particular topic seems to resonate with your audience, build on it in future blog posts. Let the power of blogging help you understand what your audience wants from your business, and from you.

There are so many more great reasons to blog. Draw some inspiration from the ‘every day’ of your business and help potential customers see you shine, online.

If you’d like some help getting started with a blog for your existing website, our qualified writers would love to create original SEO-driven content, just for you.

Contact Us for a quote or more information.

 

Image provided by https://styledstock.co/